Idea Monsters

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How do you get people to continue using a blog that has lost its luster? With monsters of course.

The blog was created so employees could post ideas on each month’s topic, but as the months continued ideas started to come in less frequently. Therefore, the Idea Monster campaign was born. This campaign spawned posters and plush dolls that drove people back to the website to reconnect with their very own idea monsters.

For this project I was the art director, illustrator and writer.

Idea Monsters