2007 Addy Awards

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For the 2007 Addy’s, our agency was tasked to come up with the concept for the show. Our idea was titled “The Domino Projecto”. The basic premise was that each person was given a domino to trade for something better (a la one red paper clip) until they had something substantial enough to give to charity. During all of this, they were to record themselves making the trades and upload the video to a website.

I collaborated in art direction and writing for this project.

2007 Addy Awards

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